Sonos Prepares For The Future

Sonos CEO and cofounder John MacFarlane announced in a blog post that the company is shedding some employees and focusing on paid streaming services, what they consider to be the future of music delivery, coupled with Amazon Echo-like voice recognition/control.

From the blog post:

"Our mission is to fill every home with music. I start every day by asking myself how we can do that better, and how we can serve our music lovers better now and over the long haul. We know the future is one where paid streaming and voice control play significant roles, and we’re committed to running a sustainable, profitable business so that we can fund innovation in these and other areas for decades to come."
Then there's this:
"Now that music fans can finally play anything anywhere, we’re going to focus on building incredibly rich experiences that were all but unimaginable when we started the company, and will be at the vanguard of what it means to listen to music at home. This is a significant long-term development effort against which we’re committing significant resources."
Interesting and vague. We shall see.

Navigating an Industry In Transition, Investing in the Future of Music

Bill Leebens's picture

Perhaps he should consider a career in old-school diplomacy. Layoffs? What layoffs?

Michael Lavorgna's picture
It must be nice to be a private company in these situations ;-)
deckeda's picture

Taking a strong poke at one of the industry's most significant growth areas: headphones and related gear.

I also found the reiterated commitment to WiFi refreshing in today's rush to embrace Bluetooth. SONOS' "mesh" network was always a hallmark of what they do. But it was their first remote control that got me interested in them. I don't even know what they have there anymore?